Marketing Management: Principles and Mix (Combined N4, N5)

Author: Ben van der Westhuyzen; Jean van der Merwe

ISBN: 978-1919746159

This book by B. van der Westhuyzen and J. van der Merwe is part of a series written for all marketing courses from Introduction through to N6 level. The books are comprehensive and closely adhere to the syllabi, ensuring the success of every student in the exam. Many interesting activities and case studies are included.

The book was recently upgraded to make it more relevant today’s students. The upgrade includes new activities, up-to-date information and a new improved lay-out, while still covering the existing syllabus. This upgrade will definitely enhance the process of teaching and learning of this exciting subject.