Principles of Marketing Management

Author: vd Westhuyzen; vd Merwe

ISBN: 978-1919786650

This book is part of a series written for all marketing courses from Introduction through to N6. The books are comprehensive and closely adhere to the syllabi, ensuring the success of every student in the exam. Many interesting activities and case studies are included.

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The book was recently upgraded to make it more relevant for the today’s students. The upgrades include new activities, up-to-date information and a new improved lay-out, while still covering the existing syllabus. This upgrade will definitely enhance the process of teaching and learning of this exciting subject.